Gründer 50plus

A consultancy service to people over 50 who are interested in setting up their own business. Online services are directed both at the pre start-up phase and at the early implementation phase of the company.

Impact indicators


  • Over 10,000 older people have been in contact with the programme.

  • More than 1,000 entrepreneurs have been supported.



  • Following a pilot workshop with 19 participants, around 60% successfully founded a small enterprise.

  • Other participant surveys showed that 92% of participants found the content good or very good and 9 out of 12 participants want to set up their own business.


Ralf Sange.
Social Innovation in Old Age, King Baudouin Foundation (2014). Ashoka Fellowship (2013). European Social Entrepreneur for Active Aging and Intergenerational Solidarity, The European Commission (2012).