Model for recycling difficult-to-manage waste through an innovative system that promotes a high involvement of citizens in the recycling process and involves waste-generating companies through specific programmes.

United States
Impact indicators

Since its creation in 2001, it has achieved impressive figures:

  • More than 28 million people involved in the collection of waste.
  • More than 2,600 million units of waste recovered, avoiding them being deposited in landfills.
  • More than $6 million devoted to charitable projects.
  • Present in 22 countries and with over 100 partner companies.
  • The commitment to "up-cycling" multiplies more than 15 times the potential savings in carbon emissions relative to a traditional recycling process.


Tom Szaky
In 2011, its founder and president, Tom Szaky, was named in Forbes magazine's "Impact 30" list of entrepreneurs fighting the world's most serious problems.